Jeanette Le

Product Marketing | Growth Marketing | Brand Partnerships | Brand Marketing

about

ABOUT

Hello! I'm Jeanette - a seasoned marketing professional who is passionate about creating a connection between a brand and its consumers through impactful campaigns, strategic partnerships, and meaningful interactions. Leading high-impact projects, mentoring and managing effective teams, and collaborating with cross-functional leadership and teams have empowered me to become a results-oriented and data-driven leader.

resumé

SKILLS & EXPERTISE

GTM Strategy: market research and segmentation, competitor analysis, messaging, positioning, value proposition, buyer personas, pricing, channel strategy
Growth Marketing: data analysis and channel experimentation, customer acquisition and retention, delivering data-driven results such as lowering CAC and increasing website traffic, leads, and sales
Brand Partnerships: sourcing, outreach, contract negotiation, relationship management, co-marketing, partnership strategy
Brand Marketing: content, brand guidelines, creative assets, integrated campaigns
Co-Marketing: joint email campaigns, social giveaways, co-hosted events, co-authored blog posts, co-branded assets/products
Marketing Strategy: multi-channel across organic social, paid social, events, email, partnerships, PR, OOH ads, sponsored content
Community: Facebook groups, Slack groups, Meetup events, organic social, partnerships, e-newsletter

TESTIMONIALS

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KEY ACHIEVEMENTS

Calibrate: Grew partnership pipeline with 50+ health and wellness brands to bring co-marketing initiatives to life and drive brand awareness and customer acquisition. Managed implementation and growth of first B2B referral program, affiliate program, and member community engagement program, resulting in 15% growth of incremental sign-ups MoM and 96% customer retention rate.
ThriveDX: Led and built the product launch department from the ground up while exceeding revenue targets to grow business revenue by 40% YoY. Oversaw and executed the launch of 45+ new university programs and six new products with 20+ partners.
WeWork: Cultivated a strong local community, which cut the CAC in half by increasing offline acquisition sources that came from events, partnerships, word of mouth, and referrals.
Amazon: Captured 20,000 new mobile subscribers within the first month of launch and outperformed other markets' sales by 30% QoQ.
Red Bull: Ideated and piloted the Wings at Work program in Detroit, which increased sales by 30% MoM, and was eventually rolled out nationally.