Product Marketing
Projects

GTM playbook for ThriveDX Cybersecurity training product. This framework was adapted across all products and served as a go-to resource for the larger marketing team and product team to inform strategies and roadmaps.

Showcases the customer journey map, long-term and short-term market trends, current market trends, new ways to segment ThriveDX's audience, and the research process utilized. 

I led and built WeWork's Flatiron School San Francisco GTM Strategy for their initial product launch. This strategy served as a go-to resource for cross-functional teams including Business Development, Product, Marketing, and Sales to align on the strategy for the new market launch.