Jeanette Le
Product Marketing | Brand Partnerships |
Brand Marketing | Community
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My Story
Hello! I'm Jeanette - a seasoned marketing professional with a passion for creating deep connections between brands and their consumers through impactful campaigns, strategic partnerships, and meaningful interactions. My experience leading high-impact projects, mentoring and managing effective teams, and collaborating with cross-functional leaders has shaped me into a results-oriented, data-driven leader.
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I hold a bachelor's degree in Public Relations with a minor in New Media from Wayne State University. Over the last 9+ years, I've honed my marketing expertise across diverse roles and industries, including Red Bull, Amazon, and WeWork. In 2017, I made the move from Detroit, Michigan, to Houston, Texas, where I spent about four years. Recently, I relocated to Chicago, Illinois, and now work as a marketing consultant and freelancer with various startups, small businesses, and corporations in the HealthTech, EdTech, and beauty sectors.
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In my most recent 9-5 as a Senior Manager for Brand Partnerships at Calibrate, a HealthTech company, I managed all acquisition and brand-focused partnerships. This position allowed me to further refine my strategic marketing and data analysis skills, develop KPI metrics and OKRs for my department, and build successful relationships on behalf of Calibrate. I also led go-to-market launch strategies and created scalable marketing plans to support localized efforts, driving lead generation and brand awareness.
On nights and weekends, you can find me working out, exploring Chicago, or spending time with my friends, husband, family, and cat. I also love traveling, hiking, shopping, and cooking Vietnamese dishes I discover online.
Work Experience
Calibrate
Sr. Manager, Brand Partnerships
February 2022 - July 2022
ThriveDX
Sr. Manager, Product Marketing Launch
July 2020 - February 2022
WeWork
Product Marketing Manager
May 2018 - July 2020
Amazon
Sr. Marketing Associate
July 2017 - January 2018
Red Bull
Field Marketing Lead
July 2015 - July 2017
A B2B and D2C HealthTech company that focuses on driving sustainable, long-term weight loss with their one-year metabolic reset program.
A B2B and B2B2C EdTech and Cybersecurity SaaS company that focuses on training the next generation of tech professionals and increasing security awareness/training for enterprise.
B2C and B2B real estate company that provides co-working and office spaces for technology startups and entrepreneurs from various industries.
Amazon Treasure Truck program is a new way to shop with Amazon and provides a greater physical presence for the online retailer.
An energy drink company that became the birth of a new product category. Today, Red Bull is available in 167+ countries and 50 billion+ cans have been consumed so far.
Education
Wayne State University
Bachelor's Degree in Public Relations
Minor in New Media
